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Understanding How Delivery App Algorithms Work

When a customer opens a food delivery app, they are presented with a list of restaurant options. However, the restaurants that appear on the list are not random. They are chosen by an algorithm that uses a set of rules to determine which restaurants to display.

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What is Dynamic Pricing?

Dynamic pricing is a strategy that involves adjusting the price of a product based on market demand, seasonality, and other factors. It is a reactive approach that can change prices within minutes. Dynamic pricing is commonly used by companies such as airlines, hotels, ride-hailing services, and e-commerce retailers. However, the digital food delivery industry is now also starting to adopt dynamic pricing.

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